Turning an Established Identity Into a Cohesive Brand System

Turning an Established Identity Into a Cohesive Brand System

Markwood already had an established visual identity, but needed a clear system to keep the brand consistent as it grew. I developed a comprehensive brand book defining logo usage, typography, color palettes, hierarchy, and application guidelines… creating a practical resource that ensures every touchpoint looks and feels unmistakably Markwood.

Brand Guidelines · Brand Systems · Art Direction · Typography

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